When to start with discovery
Your idea is still untested
You know the problem, but not yet if people choose your solution.
Every feature feels like a must-have
It’s hard to decide what goes into version one.
You need evidence before investing
Assumptions alone aren’t enough to commit a budget.
What our product discovery service includes
Market and competitor analysis
Where the gaps are, and who else is trying to fill them.
User insights
Understanding user needs, pain points, and behaviors through research and analysis.
Clickable prototype
An interactive prototype of key journeys, built before any code is written.
Concept validation
Assessing key assumptions, product concepts, and potential solutions.
MVP scope and roadmap
Feature priorities, a phased plan, and a go or no-go recommendation.
From idea to evidence in 3–4 weeks
Kick off
Agree on goals, key assumptions, and what success looks like.
Research and define
Explore the market, understand user needs, and define the problems to solve.
Prototype
Design a clickable version of the main flows, plus a tech test if needed.
Validate
Assess key assumptions, gather feedback, and refine the proposed solution.
Decide
Define the MVP scope, prioritize features, and recommend next steps.
View our work
Turning recorded lectures into AI-generated visual notes
LaKar aimed to convert spoken lectures into structured visual notes, but had no in-house tech team. They came to Enosta to turn their concept into a functional product.
- A working prototype for user testing and investor pitching
- Secured pre-seed funding from the HK Tech 300 Angel Fund
Common questions
How long does product discovery take?
Usually 3–4 weeks, depending on how many user groups and assumptions we need to test. We agree on the timeline during scoping.
What do I have at the end?
User insights, a tested prototype of the core flow, a prioritized MVP scope, and a clear recommendation on whether to build.
Do I need discovery if I already know what to build?
If you have real user evidence, we can move straight to an MVP. If the plan rests on assumptions, a short discovery phase costs far less than building the wrong thing.
What’s the difference between a prototype, a proof of concept, and an MVP?
A prototype shows how the product will work. A proof of concept proves a risky technical piece can work. An MVP is real software that real users can sign up to and use.
Who owns the research and designs?
You do. Every file, prototype, and finding is yours from day one.
Ready to validate your product idea?
Let's talk and get a tailored consultation. You'll leave knowing what to validate first.
or write to services@enosta.com