Expanding customer base with an innovative taxi app

Loyal's existing system could no longer support the service quality they needed.

Riders expect fast, reliable mobile booking, and global ride-hailing apps set that standard. Loyal's platforms couldn't keep pace.

• Booking app: Built on a white-label template that couldn't scale or support new features.
• Admin system: A legacy platform too slow and rigid to run daily operations efficiently.

Complete digital platforms for passengers and internal operations.

Three connected products, each made for speed, simplicity and long-term scale.

Mobile app:

A custom app that replaces the white-label template and lets Loyal add features over time.

• Real-time booking, tracking and ride scheduling
• Payments via Stripe, Apple Pay and Google Pay
• Coupons, referrals, loyalty points and subscriptions
• Ride history, favourite places and push notifications
• Third-party dispatch API integration

Web app

Allow users to book when they have not downloaded the app

• Online booking and price estimates
• Real-time link to the dispatch system
• English and French interface
• Secure login and account management

Super Admin platform

One hub for daily operations

• Real-time dashboard for rides, customers and drivers
• Configurable coupons, loyalty points and referrals
• Notification management and data insights
• Role-based access and performance tracking

Marketing & Creative:Enosta supported the product launch and user growth through

• App Store Optimization (ASO: Improved app visibility and keyword rankings.
• Email Marketing: Automated sequences for onboarding, reactivation, promotions, and loyalty.
• Social Content & Paid Ads: Meta campaigns to strengthen brand awareness and drive app installs.
• Graphic & Motion Design: High-quality visuals and short-form motion graphics to support all marketing activities.

We covered the whole product life cycle.

1. Ideation and design: User and market research · Roadmap from MVP to growth · UI/UX for mobile, web, and admin
2. Development: Mobile and web booking apps · Upgraded admin platform · Dispatch API and secure payments · Agile QC
3. Deployment: App Store and Google Play · Fully responsive web app · Admin with real accounts and roles
4. Launch and grow: Go-to-market strategy · ASO, social and paid ads
5. Maintain and scale: Loyalty points, subscription packages and more

Loyal speeds up its digital transformation and business growth.

• Business impact: Launched within 3 months, the project resulted in+82.3% bookings

• + 84.6% booking revenue

• + 53.7% total customers

• Scalable foundation: An architecture with no lock-in, ready to scale up efficiently.

• Flexibility: Loyal adds and updates features quickly with Enosta's team.

• App performance: High reliability, with coupon marketing that can change without code.

• Super Admin: Real-time control over bookings, finances, and drivers.