Streamlining rental management with a centralized operating system
- Industry
- Real Estate
- Country
- Viet Nam
- Services
- Product Build and Scale
- 10,000+rental units digitized
- 2.5×revenue growth in 2025
- 90%+customers acquired through marketing
Overview
Smartos is an all-in-one operating platform for rental real estate. It brings operations, data, tenants and advisory services into one system, so operators can run daily work, keep finances transparent and grow.
The product line:
- Smartos PMS: Property management system
- Smartos Bespoke: Branded property management system
- Smartos Booking: Booking and listing platform
The situation
Solving fragmented operations in rental real estate.
Rental real estate runs across many layers: assets, contracts, tenants, teams and finances. Most operators rely on fragmented tools and manual work, which leaves blind spots and makes it hard to scale. Smartos was built to give operators:
- Unified control: Operations and finance in one place, with control that scales.
- A better tenant experience: Booking, payment and support in one flow, with automation built in.
- Smartos PMS
- Smartos Booking
- Help Centre AI Assistant
The solution
A unified operating system for rental real estate.
Smartos PMSmanages apartments, offices, and coworking spaces, from bookings and customer data to revenue, expenses, and invoicing.
- Floor-plan-based booking across multiple locations
- Customer profiles with multi-service usage history
- Promotion and discount management
- Integrations: VAT invoice, Zalo notifications, TTLock, Konica printing, VNPay, Tingee
Bespoke Web/App:A branded app deployed separately for each operator.
- Online booking and services
- Online payments
- Incident reporting
Smartos Booking: A booking and listing platform that connects rental providers with tenants.
- Landlords list and manage rentals
- Tenants find and book properties
Help Centre AI Assistant:An AI chatbot that helps users find their way around the PMS.
- Users ask questions in chat and get instant guidance
- Automated support, 24/7
Also delivered: Digital marketing (market research, social content, Google and Facebook Ads, SEO, pitch deck) and brand repositioning (positioning, tagline, logo redesign).
Marketing & Creative:To support growth and brand positioning, Enosta delivered end-to-end digital marketing execution.
- Analyze the market, competitors, customers, and current data to identify growth opportunities.
- Create content and motion/static visual assets for social media channels.
- Optimize Google Ads and Facebook Ads to generate qualified leads.
- Develop and execute SEO strategy to increase search visibility and organic growth.
- Refine pitch decks and sales materials to support investor outreach and customer acquisition.
Watch the Smartos product video

The process
From product vision to scalable execution.
- Ideation and design: User insight interviews and market research · AI tools to build proof-of-concept features · Design system and UI/UX for mobile and web
- Development: Admin app and web platform for the PMS · White-label solution for client customisation · Smartos Booking website · Third-party and payment integrations
- Deployment: Admin app on App Store and Google Play · Continuous feature releases
- Launch and grow: Multi-channel marketing on LinkedIn, Facebook and Google
- Maintain and scale: Ongoing improvements and new strategic features

The result
A scalable PropTech platform with measurable technical and business impact.
Business impact:
- Digitized 10,000+ rental units across 400+ locations
- 2.5× revenue growth in 2025 compared with 2024
- 90%+ of customers acquired through marketing channels
- Better brand visibility through strong SEO rankings
Technical impact:
- An architecture with no lock-in, ready to scale up efficiently
- Ready for new operational features on the client side