All work
Scaling an e-commerce platform for pet memorial tree planting
- Industry
- Pets and Environment
- Country
- Australia
- Services
- Product Build and Scale, Legacy Modernisation
- Shopify migrationwith scalable architecture
- Upgraded Virtual Forestbuilt to grow
Overview
Trees for Pets is a leading Australian e-commerce platform that helps people plant trees in memory of pets they have lost, while giving back to the planet. As the community grew, they needed a stronger technical foundation. Enosta moved the platform to Shopify, automated key workflows, improved partner integrations, and upgraded the signature Virtual Forest feature.
The situation
Their existing system was limiting future growth.
Trees for Pets had a successful, growing business, but the platform couldn't keep up. They needed to:
- Move from the existing platform to Shopify for advanced e-commerce features
- Build a base for automation and third-party integrations
- Make the Virtual Forest faster, more robust and ready to scale
Trees for Pets
- Shopify
- AWS serverless
- Virtual Forest
The solution
A scalable e-commerce platform on Shopify, backed by serverless services.
- A Shopify platform with advanced features and a scalable architecture
- A custom AWS serverless backend for automation and partner integrations (Airtable, Zapier, Ecologi and more)
- An upgraded Virtual Forest with pagination and better performance
- Also delivered SEO and content optimisation for organic growth.
The process
- Discovery and research: Analysed workflows, integrations, and growth goals · Found bottlenecks and opportunities
- Development: Shopify migration · AWS serverless backend for automation · Virtual Forest upgrade
- Iteration and optimisation: Post-launch monitoring · Refinements for stability and scale
- Marketing and growth: SEO and content optimisation
The result
A faster, stronger platform ready for long-term growth.
Technical impact:
- Migration to a scalable Shopify platform with advanced e-commerce features
- A technology base for automation and partner integrations
- An upgraded Virtual Forest built to scale
- SEO: 182% increase in keyword rankings in 2 months and 33% more traffic in 1 month
Business impact:
- Ready for ongoing expansion and wider reach
- More efficient, predictable and reliable operations